editorializing

editorializing
сущ.
тж. editorialising рекл., соц. "скрытая" реклама (в широком смысле: выражение своего мнения в процессе передачи фактов исключительно информационного характера; в более узком смысле: смешанная форма подачи информации, сочетающая рекламу и редакционный материал)

It is interesting how frequently and subtly editorializing creeps into the "straight news". — Интересно, насколько часто и неуловимо скрытая реклама проникает в новостную информацию.

See:

Англо-русский экономический словарь.

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